DIGITAL PLATFORM
The goal was to convey Aesop's core believe: that your skin reacts constantly to the environment and should be treated accordingly. The brand team created installations that were implemented in selected retail spaces globally. I was tasked by Aesop to come up with ways to convey this message while capturing the elegance of the brand. The proposed solution was a collage of gifs that along with brief descriptions would allow for easy and quick understanding of this message.
![RC_0019_4-AESOP](https://www.rafacastello.com/wp-content/uploads/2017/10/RC_0019_4-AESOP.png)
![RC_0019_4-AESOP](https://www.rafacastello.com/wp-content/uploads/2017/10/RC_0019_4-AESOP.png)
![AespTextures](https://www.rafacastello.com/wp-content/uploads/2017/01/AespTextures-1.gif)
![AespTextures](https://www.rafacastello.com/wp-content/uploads/2017/01/AespTextures-1.gif)