An exploration of
the meaning of mobility
Toyota is creating sustainable transport systems and revitalizing rural communities in Vietnam and Japan. To help drive awareness for their foundation, they sought a web presence that would convey their mission, be responsive across all devices, and could be read in japanese and english.
The design solution consisted of a visual metaphor for mobility. The home page shows a set of single point perspective images of different locations. These are layered and masked, and form a group of rings that reveal each image as the user scrolls through the experience.