A website exploring
the essence of nomadism

DIGITAL PLATFORM
 

Toyota is creating sustainable transport systems and revitalizing rural communities in Vietnam and Japan. To help drive awareness for their foundation, they sought a web presence that would convey their mission, be responsive across all devices, and could be read in japanese and english.

The design solution consisted of a visual metaphor for mobility. The home page shows a set of single point perspective images of different locations. These are layered and masked, and form a group of rings that reveal each image as the user scrolls through the experience.