Chobani, America's #1 Greek yogurt, turned to Droga5 to help enhance its digital presence. I was part of the team that embarked on a major redesign of its website,, and established a set of brand guidelines to be used across all social media platforms. In doing so, we kept front and center the core values that has made the brand famous, such as its commitment to giving back to the community and its use of all-natural, non-GMO ingredients. The result is an online presence that goes beyond simply advertising the product by elevating the beliefs and virtues of the Chobani brand.