A message hidden
in screenshot light
I was tasked with the promotion of a collaboration between Public School NY and Moet Chandon on Fashion Week.
This product had a pattern that could only be noticed with a flash. So it made sense to highlight the unique feature by simulating this effect in a digital medium. The solution consisted of images created by the yuxtaposition of photos that had different luminosity levels, so users could only notice a hidden message when taking a screenshot of this image on their phones.