My current focus is on retail innovation, game design and brand development. I am a brand and product design director with 15 years of integrated experience building brands in New York and Barcelona.


Concept, design, visual research and communication strategy.


360i, AKQA, AT&T, Aesop, American Express, Arbys, Axe, The Barcelona City Council, BBDO, BMW, Chobani, Co:Collective, Coca-Cola, Digitas, Dow Jones, Droga5, Ebay, FNAC, Geometry, Google, Heineken, IBM, Diageo, Kettle NY, LEGO, MAC Cosmetics, Marina Bay Sands, McCann, MDC Partners, Mo√ęt & Chandon, Movistar, MTV, Museum of New York, NYJets, Nutrexpa, Organic, Penguin, Pepsi, Pielsa, Publicis, Razorfish, Silverstein Properties. Dannon, Story, Swatch, Toyota, Under Armour, Verizon, Vodafone, Y&R.